Why do you need a logo and corporate identity
A corporate identity, in my opinion, is necessary at a certain stage of business development, when a company leaves from simply "sold-received" money, but when there is a certain place in the market, tangible and intangible assets, a set of opinions that need to be expressed succinctly and broadcast to everyone company products. Then it is also an asset for opening new directions and releasing new products: the whole set of positive - ideally - characteristics of the company (reliability , solvency , professionalism ) increase the vitality of the novelty.
Always dress for success.
The corporate identity is the image component, clothing, "anchor" with which the company is associated. Especially if it is congruent with the scope of the company. As for packaging, the corporate identity is the connecting thread that will unite all the packaging in the products of N.